Makeover for EUREKA
For a company doing graphic design nothing is more meaningful than being trusted with the creation of a client’s corporate identity. Fastlane was recently blessed with this opportunity and defined the new look of EUREKA for the years to come.
Earlier this year Fastlane won a major call for tender for the creation of EUREKA’s new set of visual guidelines. The 48-page long document, which is now available on EUREKA’s website, includes a brand new logo which seamlessly integrates the EUREKA name and tagline, as well as various templates. Future EUREKA publications, from the biannual “EUREKA News” brochure to the organisation’s e-newsletter, annual report, email signatures and business cards, will now all benefit from Fastlane’s touch.
These new guidelines build on EUREKA’s new tagline “Innovation across borders” with a strap declined in various styles across EUREKA publications and official documents. We translated EUREKA’s involvement in technology with minimalistic and modern aesthetics where each graphic element counts and serves a purpose. This should result in more appealing and user-friendly communication products.