VinylPlus takes the Fastlane!
After a fruitful year of services to ECVM – the European Council of Vinyl Manufacturers – Fastlane is now pleased to count VinylPlus, the volontary sustainability commitment of the whole European PVC value chain, among its clients.
The new cooperation is the result of a long trust relationship established with ECVM over the past year. Since February 2013, our team has been producing various e-newsletters and brochures for the association, which have all been welcomed by its members as a breathe of fresh air. The new working relationship kicked off immediately with the production of a brand new brochure on innovative recycling technologies for PVC, which will be written, designed and printed by our team. This is a important step forward for Fastlane, as VinylPlus is the main communication channel for the European PVC industry.
VinylPlus is a ten-year Voluntary Commitment of the European PVC industry which builds upon the achievements of the Vinyl 2010 programme, taking the next important steps in tackling the sustainability challenges for PVC and also in establishing a long-term framework for the on-going sustainable development of the PVC value chain. The regional scope of the programme is the EU-27 plus Norway and Switzerland.
The VinylPlus programme has been developed bottom up in industry workshops and with an open process of stakeholder dialogue, including the industry, NGOs, regulators, public representatives and users of PVC. Five key sustainable development challenges have been identified for PVC together with a set of working principles. The first four challenges are technical in nature whilst the fifth challenge addresses raising awareness and understanding of the importance of sustainable development. Each of the challenges is based on The Natural Step System Conditions for a Sustainable Society.